Searching in internet (surfing?)

FREE is the most favorite word in this world, isn't it?
But for me, there is another word that most people like that is cheapest. No wonder cheapest car insurance always rules the search engines.

Internet user always looking for the best deal. In fact, internet is the easiest way to look for that kind of info. They don't need to waste their time by asking people and searching it in the newspaper.

I am thinking to set up another new blog that will be focused on insurance niche. What say you?